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To become a certified Salesforce Marketing Cloud Administrator, candidates must pass the Marketing-Cloud-Administrator Exam, which comprises 60 multiple-choice questions that must be answered within 105 minutes. Marketing-Cloud-Administrator exam covers various topics, such as email marketing best practices, data management, campaign automation, analytics, and customer journey mapping. Successful candidates will receive a certification that is valid for two years, after which they must retake the exam to maintain their certification.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q20-Q25):

NEW QUESTION # 20
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A. Apply the Marketing Cloud for AppExchange User option as well
B. Apply the appropriate user mappings in the CRM configuration
C. Apply the administrator and Marketing Cloud Administrator permission sets to user
D. Reset al passwords to force new tokens

Answer: B

Explanation:
To resolve the issue of "Insufficient User Permissions" while setting up Marketing Cloud Connect, the action that should correct this issue is to apply the appropriate user mappings in the CRM configuration. This involves ensuring that the Salesforce user is correctly linked with the Marketing Cloud user credentials and roles. The error indicates a mismatch or an incomplete configuration in linking Salesforce and Marketing Cloud users, which user mappings can correctly align.

NEW QUESTION # 21
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A. Synchronized Data Sources.
B. Cloud Pages
C. Query Studio
D. Journey Builder

Answer: A

Explanation:
To use Sales Cloud data in their queries, the admin should use Synchronized Data Sources. This feature allows Marketing Cloud to automatically import and update data from Sales Cloud objects and fields. The data is stored in data extensions that can be queried using SQL.

NEW QUESTION # 22
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
B. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
C. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
D. Automation Studio: Create a Report Activity to run every seven days.

Answer: A

Explanation:
Explanation
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period.

NEW QUESTION # 23
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

A. Publication List
B. Data Extension
C. List
D. Group

Answer: B

Explanation:
Explanation
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends

NEW QUESTION # 24
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A. Triggered Send
B. Data Filter
C. Automation StudioTerm
D. Suppression list
E. Template-based emails

Answer: B,C,E

NEW QUESTION # 25
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